kpop
concept + strategy pitch

Role

Timeline

Project Type

Tools

creative director. brand strategist.

Jun 2024 - Jul 2024

branding. music release campaign.

Photoshop. Powerpoint.

The Brief

Tomorrow by Together (TXT), k-pop boy group, balances global fame with the need to resonate deeper in the Western market.

The Outcome

A 23 page strategy pitch deck detailing art direction, competitor analysis, historical streaming data, activation + collaboration opportunities, and timely content niches.

The Approach

The Vice Chapter: Reality, an imagined mini album concept blending worker kitsch and hyper pop.

Global Fame -> Western Market

Merging K-pop Concepts with Western Strategy

The Next Album

The Condensed Vers.

The Full Vers.