To overcome this, my team and I developed a strategic expansion plan for Rémy Cointreau in Switzerland, targeting affluent tourists—particularly Chinese consumers with a strong cultural connection to cognac and gift-giving. Our dual-season approach capitalized on Switzerland's ski and art seasons, positioning Rémy Cointreau as the luxury choice for high-end experiences. We proposed placements in premium locations such as hotels, duty-free shops, festivals, and the Zurich Opera House. With in-depth market analysis and sponsor collaborations, our strategy positioned the brand to attract younger, affluent consumers through exclusivity and cultural relevance, while overcoming category competition.