Role:

Timeline:

Project Type:

Tools:

marketing strategist

November 2023

marketing campaign

Google Analytics

Brief

Objective: Leverage cross-fandom engagement to drive music streams and enhance marketing efforts by creating a platform that allows fans to collaboratively build playlists inspired by characters, shows, or cultural moments.

Insight: The intersection of fandoms has proven to significantly impact music streams, as seen with Daddy’s Home gaining 7M additional listens following the Jujutsu Kaisen Season 2 hype and Usher’s Super Bowl halftime performance. TikTok trends and cross-fandom engagement are powerful drivers of music discovery and consumption.

Research:

Goldman Sachs: Highlighted the growing influence of fan-driven content on music consumption.

Billboard & Google Analysis: Showcased the rise of cross-genre and cross-cultural trends in streaming.

Social Media & Surveys: Tweets and personal surveys revealed fan enthusiasm for collaborative, community-driven music experiences tied to their favorite media.

Solution

A crowdsourced playlist platform where fans can create, share, and discover playlists inspired by characters, shows, or cultural moments. Key features include:

Collaborative Playlists: Fans can co-create playlists tied to specific fandoms (e.g., Jujutsu Kaisen x Usher).

Cross-Streaming Integration: Playlists can connect to Spotify and Apple Music, making them easily accessible.

Trend-Driven Curation: Leverage TikTok trends and viral moments to keep playlists relevant and engaging.

Impact:

Increased Streams: Tap into the power of cross-fandom engagement to drive music discovery and consumption.

Enhanced Marketing: Build deeper connections with fans by aligning music with their passions and cultural moments.

Data Insights: Gain valuable data on fan preferences and trends to inform future marketing strategies.