crowdsource
playlist app

(Sony music intern project)

Role

Timeline

Project Type

Tools

marketing strategist. cultural researcher.

Nov 2023

marketing campaign.

Google Analytics.

The Brief

Sony Music sought a strategy to tap into the cultural power of fandom overlap and drive meaningful engagement through music.

The Outcome

A strategy deck backed by social research, streaming data, and case studies, proposing a collaborative playlist app that leverages cross-fandom virality to spark streams and shape smarter marketing.

The Approach

A fan-forward platform concept where users co-create playlists inspired by characters, shows, and cultural moments, blending sociology and sonic discovery.

Fandoms Collide, Streams Rise

Playlists Meets Pop Culture

Streams By Association

The Condensed Vers.

The Full Vers.

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